American Sound Expands Leadership Team in Atlanta

Atlanta, Georgia — September 2026 — American Sound today announced three key leadership additions to its growing Atlanta market: Art Sauer, Vice President of Strategy and Growth; Kent Kelsey, Director of Operations; and Kelly Serafin, Senior Account Executive.

The trio will lead American Sound's expansion in the Atlanta metro area, bringing dedicated sales, operations, and project management leadership to a market the company has identified as a priority for growth.

"Atlanta is one of the fastest-growing markets we serve, and building a team on the ground here means our clients get the same 100% in-house standard we hold everywhere else," said Andrea Nicholson, Chief Strategy Officer, American Sound. "Art, Kent, and Kelly give us the strategic, operational, and client-facing leadership to do that right."

Sauer will drive strategic growth initiatives and sales leadership across the region. Kelsey will oversee project management and operational execution, ensuring installs meet American Sound's quality standards from planning through completion. Serafin will lead client relationships and business development as the primary senior account contact for the Atlanta market.

American Sound provides commercial AV integration, managed workplace services, custom software, and AI/cloud infrastructure solutions, with 100% in-house delivery and no subcontractors.

For more information, visit asei.com.

Media Contact:
Ali Brichkov
Director of Marketing
alibrichkov@asei.com

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